Meet "Jammin'" Jay Thurston!

Owner and Lead Instructor

"I've dedicated my entire life towards making a career out of my greatest passions. And for many years, those passions have been centered around the sport of climbing and the adventurous lifestyle it entails. For me, diving head first into the climbing world not only offered new challenges to tackle, but also the chances to learn and grow as a person. Thus why I created Primo! Mountain Adventures, because the true meaning of adventure lies within the personal desire to take on new opportunities and discover new passions. 

As an experienced climber, and as an individual who absolutely loves to spread my passions to those around me, my #1 goal for this company is to help others find that true meaning for themselves. To find growth and wisdom as I have through such exposure. And to find that desire, that drive, to become a better version of themselves, always searching for their next adventure."